Meeting Type

Universal Tips

Step
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  • Instructions
  • Pro Tips
  • Cautions

Define Purpose and Outcomes

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Get clear on your meeting purpose and outcomes before you jump into creating a meeting agenda and design.

The purpose is why people are in the room.

The outcome is the result.

  • Declare your purpose and outcomes at the beginning of the meeting. Ask, "What questions do you have about why we are here and what we intend to achieve?"
  • The purpose is an action statement that typically begins with the word "to" and a verb.
  • Purpose = "To" + [Verb]
  • In contrast, outcome statements begin with a noun. Outcome = [Noun] + [Descriptive phrase]
  • Return to the purpose and outcomes as an anchor throughout the conversation.
  • Purpose and outcome statements should not exceed more than 15 words.
  • Don't be an overachiever. Set realistic outcomes for the time you have allotted for the meeting. Overreaching may leave participants with a sense of failure and unease.
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